VIEW WORK
Will Murphy designs end‑to‑end
experiences and brands
that move people and metrics.
Work
Erin Condren checkout redesign
Ecommerce · Checkout
Checkout Redesign A/B Testing Design System WCAG Mobile-First
New Single Page Checkout UX Erin Condren Design · 2024 — 2025

End-to-end redesign of a high-traffic ecommerce checkout. Led research, usability testing, and A/B-driven iteration to ship a mobile-first experience that boosted conversions and gave leadership funnel visibility for the first time.

Glomoji app screens Mobile · 0 to 1
0 to 1 Gamification Design Systems iOS
Glomoji Tech Leaders

0-to-1 product design for a mobile mental health coaching app. Defined product scope, led UX and brand design across 7 flows, and delivered a complete MVP ready for development.

Search redesign — desktop Search redesign — mobile
Search UX
Mobile UX Search A/B Testing Conversion
From Search to Discovery Erin Condren Design · 2024 — 2025

Responsive redesign of a high-traffic search experience. Led research and usability testing across three prototypes — shipping features that tripled searches per session and doubled conversion.

Category Page Optimization Ecommerce · UX
UX Design A/B Testing Conversion
Category Page Optimization Erin Condren Design · 2023–2024

Redesigned high-traffic category pages using A/B testing, competitive research, and user feedback — increasing conversion 34% and reducing bounce rate 30%.

Testimonials

“I've experienced Will very quickly turn an abstract product idea into a nuanced yet intuitive mobile app user experience that was simple to hand off to engineers to build. Not only did he balance the (sometimes contradictory) needs and perspectives of all stakeholders and domain experts, he also directly led the engineers towards a correctly functioning MVP like a typical product manager would. With Will, you get a thoughtful designer and effective manager and leader in one. Looking forward to working with Will on many more projects to come!”

Todd Larsen Founder/CEO · Tech Leaders
Todd Larsen

“I had the opportunity to work closely with Will as his department head at Erin Condren designs, and he is the kind of UI/UX designer every organization needs. He is incredibly thoughtful in his approach, grounding design decisions in data and user insights while always keeping business outcomes front and center. Will has a rare ability to balance craft and strategy. He does not design in a vacuum. He partners seamlessly with product, development, marketing, and leadership to ensure the work solves the right problems and drives real impact. Beyond his technical and strategic strengths, Will is genuinely a joy to work with. He brings positive energy to teams, asks smart questions, and leans into challenges with curiosity and confidence. He is fun, collaborative, and deeply considerate of the people around him, which makes him an exceptional team leader and partner. Any team would be lucky to have him driving their user experience forward.”

Kate Keenan Chief of Digital · Erin Condren
Kate Keenan

“Will is an incredibly talented designer who consistently demonstrates a perfect balance of creativity, technical expertise, and collaboration. Will's collaborative nature is one of his strongest qualities. He works seamlessly with cross-functional teams — from designers and developers to product managers and other stakeholders — ensuring that all voices are heard and ideas are aligned. His ability to communicate clearly and openly ensures that every project runs smoothly, and everyone is on the same page. His data-backed, data-informed design approach sets him apart. Will consistently uses user feedback, analytics, and testing to guide his design decisions. This ensures that the final solutions are not only innovative but also aligned with real user needs and business goals, making them both effective and impactful.”

Lindsay Stetson Thompson Creative Director
Lindsay Stetson Thompson

“Will is one of the most thorough and thoughtful UI/UX Product Designers I have had the pleasure of working with. His ability to meet technical requirements and combine them with a premium and beautiful user experience is a baseline standard established in his work that few others have achieved. A notable trait that makes Will an effective Product Designer is his ability to quickly internalize complex institutional workflows and integrate seamlessly, resulting in timely handoffs and expedient QA processes. This, of course, reinforces his ability to collaborate efficiently and adjust on a dime without ever sacrificing quality. It has been an honor to work with and get to know Will during his time here. I look forward to seeing the final product of each project he is assigned to.”

Joshua McKenney Sr. Director of Ecommerce & Product · Erin Condren
Joshua McKenney

A Little About Me
Will Murphy

As long as I can remember, I've desired to impact how someone perceives & experiences something — art, a photo, an experience, a piece of writing. As a professional, this is what I've come to do best. I create meaning and feeling from primitive parts, clarity from ambiguity, and channel that into positive outcomes for organizations doing right by humans (+ our planet).

Whenever I'm not designing, you can usually find me traveling (13 countries and counting), drawing at a coffee shop, visiting the latest food spot in Sacramento or catching up on the latest hit show on HBO.

My Design Experience
UX/UI Designer
Erin Condren Design
2022 – 2026
Product & Brand Design Consultant
Tech Leaders
2022
Jr. Designer (Product Designer)
2Leaf Web Development
2021 – 2022
Marketing & Design Intern
Gould Evans Architects (Now Multistudio)
2017 – 2018
Assistant Store Artist
Whole Foods Market
2015
Say Hello :)