4+ years designing across B2C and agency. Now focused on products that make a difference.
End-to-end redesign of a high-traffic ecommerce checkout. Led research, usability testing, and A/B-driven iteration to ship a mobile-first experience that boosted conversions and gave leadership funnel visibility for the first time.
Mobile · 0 to 1
0-to-1 product design for a mobile mental health coaching app. Defined product scope, led UX and brand design across 7 flows, and delivered a complete MVP ready for development.
Search UX
Responsive redesign of a high-traffic search experience. Led research and usability testing across three prototypes — shipping features that tripled searches per session and doubled conversion.
Ecommerce · UX
Redesigned high-traffic category pages using A/B testing, competitive research, and user feedback — increasing conversion 34% and reducing bounce rate 30%.
Will is an exceptional asset to any design team. He combines strong UX/UI talent with thoughtfulness and a high attention to detail. He is highly organized, self-directed and takes initiative. He is a champion for designing with data, user testing, accessibility standards and consistent brand guidelines. He is curious, insightful and showcases a deep understanding of user-centered design principles to achieve business goals.
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I've experienced Will very quickly turn an abstract product idea into a nuanced yet intuitive mobile app user experience that was simple to hand off to engineers to build. Not only did he balance the (sometimes contradictory) needs and perspectives of all stakeholders and domain experts, he also directly led the engineers towards a correctly functioning MVP like a typical product manager would.
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He is incredibly thoughtful in his approach, grounding design decisions in data and user insights while always keeping business outcomes front and center. Will has a rare ability to balance craft and strategy. He does not design in a vacuum. He partners seamlessly with product, development, marketing, and leadership to ensure the work solves the right problems and drives real impact.
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Will is an incredibly talented designer who consistently demonstrates a perfect balance of creativity, technical expertise, and collaboration. His collaborative nature is one of his strongest qualities. He works seamlessly with cross-functional teams — from designers and developers to product managers and other stakeholders — ensuring that all voices are heard and ideas are aligned.
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Will is one of the most thorough and thoughtful UI/UX Product Designers I have had the pleasure of working with. His ability to meet technical requirements and combine them with a premium and beautiful user experience is a baseline standard established in his work that few others have achieved. A notable trait that makes Will an effective Product Designer is his ability to quickly internalize complex institutional workflows and integrate seamlessly.
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As long as I can remember, I've desired to impact how someone perceives & experiences something — art, a photo, an experience, a piece of writing. As a professional, this is what I've come to do best. I create meaning and feeling from primitive parts, clarity from ambiguity, and channel that into positive outcomes for organizations doing right by humans (+ our planet).
Whenever I'm not designing, you can usually find me traveling (13 countries and counting), drawing at a coffee shop, visiting the latest food spot in Sacramento or catching up on the latest hit show on HBO.
together.
